Amity Paye


Amity Paye is Interim Director of Storytelling & Marketing and the Senior Director of Communications at Color Of Change. She oversees the organization’s media strategy, social media, design, production and partnerships to make Color Of Change a household name. She uses media coverage to drive some of the organization’s most important victories on tech, changing Hollywood, and criminal justice reform. She was pivotal in the #StopHateForProfit campaign, where Color Of Change convinced more than 100 corporations to pull $7B in advertising from Facebook for its failure to reign in racist propaganda. Her team also runs #TheBlackResponse, a COVID-19 resource site with calls to action, resources, and interviews with people like Kamala Harris and Stacy Abrams to help Black people stay safe through the pandemic. Since joining the organization in early 2020, Amity has tripled Color Of Change’s press reach and has been instrumental in holding corporations to their pledges to support Black lives after the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor.

Before joining Color Of Change, Amity led strategic communications at the labor union 32BJ SEIU, supported media relations for the Black Youth Project 100, and spent a decade as a journalist reporting on Black youth and social justice for The Nation, NBC, The Root, Jet Magazine and the Amsterdam News. Amity serves on the board of Samara Collective, a women-led communications coop. She is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. She currently lives in upstate New York on land she and her husband are turning into a communal gardening and artist space.